If you’re starting your own cleaning business or just looking to increase the number of clients you have, this blog will help you get more people asking you to clean their homes or offices!
Before getting started, here are a few tips you should know about how to get clients for a cleaning business.
Getting more clients for your cleaning business
- Make it easy and affordable.
- Placing advertisements in highly-trafficked areas.
- Get some Professional Reviews
- Stand out by scheduling around your customer’s needs.
- Don’t wait for clients to call you; go find them!
- Use social media as an extension of your brand.
- Email marketing will help you stand out.
- Use referrals; they are the best form of advertising.
Make it easy and affordable
The first step to getting clients is making sure your rates are affordable. Price yourself based on what you think your cleaning service is worth and what you’re willing to work for, not how much other cleaners in your area charge. As long as you’re making a profit, it doesn’t matter if competitors are charging more.
Once you know how much money you need per hour, divide that number by two or three hours and make sure your services fall within that price range.
Placing advertisements in highly-trafficked areas
Another great way to build a client base is by placing advertisements in highly-trafficked areas. Make sure that you have business cards on hand so that any potential customers who like what they see can contact you immediately.
One great strategy is to partner with real estate agents in your area, having them include your contact information on flyers and other marketing materials they use when presenting properties. You’ll get lots of new business without ever lifting a finger!
Professional Reviews
There are several ways to grow your client base and generate new business. One of these is by receiving positive reviews from clients. Make sure that every person you clean for takes a moment to give feedback on your performance. When it comes time to collect new business, you’ll have some great reviews from which to quote potential customers.
Stand out by scheduling around your customer’s needs.
People do not want a cleaning business that shows up at 9 a.m every Monday and leaves by 5 p.m. They don’t even want a cleaning service that comes by at 10 a.m. on Friday or Saturday, since those days are usually social occasions. Schedule around your customers’ schedules as much as possible so they can plan their lives around you rather than trying to work their lives around you.
Don’t wait for clients to call you; go find them!
You can’t start a cleaning business until you have customers, and you can’t get customers until they know you exist. It’s impossible to wait around hoping that potential clients will wander into your office one day with a checkbook in hand, so you must go find them.
Use social media as an extension of your brand.
Social media is a relatively inexpensive way to increase your exposure and connect with clients. Many cleaning businesses have found success on Instagram and Facebook by posting photos of their cleaning jobs as well as testimonials from past customers. By providing an additional avenue for people to learn about your business, you’ll make it easier for clients in need of your services to find you.
Email marketing will help you stand out.
Email marketing can help you develop a relationship with potential clients and create a platform that establishes you as an authority in the cleaning industry.
To stand out, follow these simple rules:
- Have something valuable to say.
- Make sure every email has value for your reader.
- Use a conversational tone.
- Write e-mails to people as if they were standing right next to you.
Be careful not to come across as being too sales-y or promotional; that will make readers tune out your emails completely.
Use referrals; they are the best form of advertising.
First, it’s important that you already have a list of potential clients and customers before you start your business. A good place to start is with people who know and trust you personally. Ask them if they know anyone who could use your services, and ask them what qualities would make someone a good fit.
Make sure your clients and customers understand that by recommending you, they will receive special perks or discounts as a thank you. Everyone likes free stuff!
Watch this video to learn some more tips.
Conclusion
When it comes to getting more clients, your attitude and presentation are everything. If you’re clean and professional and present yourself as such, you’ll be surprised at how much business you can get with these simple steps.
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